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Making Sure Your Radio Creative Gets Results

GET RESULTS

Let's start with the numbers.  75% of an advertising campaign's success hinges on the creative. When it comes to AM/FM radio, 92% of people in the United States listen each week — in the car, at home, at work, at their desk, and on-the-go.  That's a whole lot of people listening to a whole lot of radio commercials.

Results
Creative

SPOTQ CREATIVE

In launching SpotQ, legendary radio pioneer Jerry Lee is on a mission to help every radio advertiser make sure their creative is emotionally engaging and will get results, before their campaign begins. “It all comes down to the creative, because that's where the money is.  So our goal with SpotQ is simple — ensure every radio advertiser makes more money.”

 

To do this Jerry has developed an exclusive partnership with Sensory Logic — the pioneers in testing marketing creative's emotional strength.

 

Sensory Logic uses the science of Facial Coding to accurately gauge emotional engagement among consumers.  They have helped more than half of the world’s top 100 consumer-oriented companies and were responsible for predicting that The Big Bang Theory series on CBS would become a hit TV show.

 

Working together, Jerry and Sensory Logic have developed a process to ensure radio campaigns will emotionally engage their target market. This process involves Sensory Logic reviewing creative in either script or produced form and grading the commercial on an A, B, C engagement scale. Within 24 hours, a thorough evaluation is available — offering specific, hands-on feedback on how to make the commercial an emotionally engaging winner. Why does this matter? Because without emotional traction, no radio ad can hope to be either memorable or motivating. It’s that simple.

 

So, what will this cost you, the advertiser?  It's FREE for you!

IT IS A FREE SERVICE FOR YOU

Your radio station is paying SpotQ on your behalf to increase your revenue, with the expectation that you will want to make even more money and ultimately increase your radio budget.

 

Based on research, we know an “A” commercial can provide return-on-investment up to 8-times greater than a “C” commercial.  The key is making sure your campaign is running “A” creative.  Would you like to know if your current commercial is a “A”, “B” or a “C” — considering that an “A” spot will make you more money?

 

Just wait until you see the increase in revenue you will get when you have an “A” commercial.

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