How Ads Work for You
Advertising Research has proven that in order for most businesses to grow, 60% of your advertising should be used for building the brand and 40% for generating immediate sales today.
Types of advertising that fit into the 60%:
1. Radio & TV (branding)
2. Billboards & Outdoor
3. Magazines
Types of advertising that fit into the 40%:
1. Radio & TV (price-only or SALE ads)
2. Digital & Social Media
3. Newspaper
4. Direct Mail
5. Ads promoting a sale
The goal of advertising is to stay top-of-mind since consumers are shopping for products throughout the year. So, for most brands, the goal should be to advertise consistently, all year long.
How we use SPOTQ to help maximize your advertising campaign:
1. According to the Advertising Research Foundation, 75% of the effectiveness of your advertising depends on how good the commercial is. Sensory Logic will test every commercial that you run on radio to ensure you get the most bang for your buck and are not wasting money. Our station will incur all the costs of testing your commercials.
2. It is critical that you consistently keep the same branding message on radio, freshening it up from time to time. We will make sure your branding message is both on-message and on-emotion.
3. According to Roy Williams, the Wizard of Ads®, if you stay with the same radio message, in the second year of advertising you should get DOUBLE the sales as you did the first year. In the third year you should get TRIPLE the sales from your radio advertising.
